
White lentils, Painted Mountain Indian corn, heritage spring wheat, whole wheat sourdough bread, and shocks of two varieties of heritage spring wheat grown on the Farm.
I've been thinking a lot lately about the heritage and ancient grains we're growing on Prairie Heritage Farm and how we might market them. It's one thing to simply love growing something, but if this farm business is to be a reality, the other side of the equation is figuring out how to sell what you love to grow.
Since we had a killing frost this past week, our farmers' market table had some room on it. I have been considering baking whole wheat sourdough bread from the grain we're growing on the Farm for quite a while, and so I thought I'd test the waters this past weekend.
I baked 4 loaves of bread, though with store-bought organic Montana wheat since our grain hasn't been harvested or cleaned yet. I offered customers samples and asked them if they liked it, and if they'd ever buy loaves of it in 2010. Most said yes, they liked it, and yes they'd buy loaves. Good enough for me. About 15 minutes before the farmers' market was over, a family came up for a sample and asked if they could buy the display loaf (the prettiest one). Sold. (And so begins my other career as a baker? Anybody want to spot me for a stone grain mill, a floor mixer, a proofing cabinet, and a masonry oven?)
Another idea we have is to sell whole grains at the farmers' market. People could buy lentils or spring wheat, or whatever else we might have, by the pound. A nice addition would be freshly ground flour from our wheat, but then we run into food processing regulations which would require specific infrastructure that we may not be able to afford. We may have to look into it.
Finally, we'd like to create a grain and seed CSA, where after an up front payment in the spring, customers receive 100-200 pounds of grains and seeds in the fall. We would focus on crops and varieties that aren't readily available, such as heirloom dry beans, heritage spring wheats, ancient grains, white lentils, and Indian corn. I tried growing small plots of amaranth, quinoa, and teff, but I have a ways to go before I figure out how to grow them commercially. This idea of a grain CSA is not a new one. I know of programs in California, Canada, and New England, and I'm sure there are others.
The different varieties of ancient and heirloom grains and seeds are numerous, and if we are able to just scratch at the surface of our agricultural heritage, then we maintain the possibility of diverse tastes, all highly nutritious, and we keep our breeds and seeds vital.





